Have you ever heard about NorthernGRADE or American Field? If you have, I am sure that you are inspired. If you haven't, you will be inspired. NorthernGRADE and American Field are both pop up markets selling only American-made apparel. The markets only "pop up" a few times of the year in a few cities across the country. They provide a way for shoppers to see American craftmanship, meet craftsmen and ask vendors specific questions about manufacturing, sourcing, etc.
CNN published an article by Emanuella Grinberg this past November about these vibrant pop up markets titled Made in America markets create communities of like-minded consumers. Some attendees drove a considerable distance to the market in Chicago. It is quite inspirational to see that buying quality, made in USA clothes means that much. Additionally, the author of the article noted that the younger demographic was very much represented during the market, even teenagers! How wonderful to see so many dedicated to these Made in America brands.
When assessing market visitor's motivation, Grinberg noted: "One thing they all seemed to share was nostalgia for an era when
clothing and accessories were made to last, regardless of whether they
were actually alive during that time."
Consumers were coming to find something unique and something that would last. Plus, they had the remarkable chance to actually meet the people that designed and crafted the clothing. These markets do seem a bit like a revolution in thinking and consuming. How great to see more people understanding the quality and unique design of American-made products. Definitely, check out the article!
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